Einbeck is considered the home of bock beer. Almost everyone knows that. But the town on the edge of the Weserbergland has much more to offer: traditional blue printing, mustard and sharp vintage cars, for example.

When you hear Einbeck, you think of beer. That's just the way it is. But the fact that the town of 32,000 inhabitants on the edge of the Weserbergland, Harz and Solling regions has much more to offer than brewing and medieval half-timbered houses is not yet widely known. A weekend in the hometown of Bock beer would hardly be enough to see everything and take a beer break every now and then. You can take a virtual tour of Einbeck from home. here explore

For example, there is the "Blue Wonder". Einbeck blue printing is a traditional craft that is over 380 years old. To this day, the typical patterns and illustrated city stories are conjured up on fabrics. From 1638 to 2005 (!) the workshop was owned by the Wittram family. In 2018, their craft was ennobled as an intangible cultural heritage by UNESCO. The highlight: you can even have your own textiles individually printed. Linen and cotton fabrics are particularly suitable. But if you have a choice, you're also spoiled for choice. There are over 800 patterns in the program. But the result is something to be proud of: In terms of elegance and beauty, Einbeck blue printing is hard to beat.

Mass-produced goods, no thanks!

But the hottest thing in Einbeck is and remains the mustard, whose success story began almost 100 years ago. As in the old days, it is still made today from the very finest regional products in classic artisanal processes. Mass-produced goods, no thanks! Quality and variety can hardly be topped and have long been considered a culinary highlight beyond the city limits of Einbeck.

Of course, Einbeck can't do without beer. Brewing beer has too long a tradition in the former Hanseatic city for that. As early as the 13th century, brewers here invented a method of making the drink, which was palatable but spoiled quickly, tastier and - a sensation - more durable by hopping it. The success story took its course and the "Ainpökisch beer" was exported all over the world by means of the Hanseatic League. Around 1616, there were 742 houses in Einbeck with brewing rights.

Delicious, such a beer! The Brodhaus is one of the oldest inns in Lower Saxony © Daniel Li Photography

A beer into the past

To this day, the wealth of the brewers is reflected in the richly decorated facades of the houses. Excellent to visit in the Tiedexer Street. One of the longest, continuous half-timbered ensembles in Germany. So well preserved that you would think you had been beamed back in time. The only thing missing are the horse-drawn carts once loaded with golden Bock beer, clattering over the cobblestones.

Then quickly back to the present in the PS.MEMORY. Spread over eight halls, six floors and around 5,000 square meters of exhibition space, a journey through 200 years of mobility and Europe's largest, freely accessible classic car collection of this kind awaits the guest. More than 400 vehicles on two, three and four wheels are on display in the former granary. One of the most valuable exhibits is a Benz-Victoria motor car from 1894.

By bike through nature

Those who are more fixated on the bicycle as a means of transportation should not miss the special exhibition RadHaus at the StadtMuseum. It is one of the most modern bicycle museums in Germany and invites cyclists young and old to touch, untwist, mount, listen and join in. The crowning glory: in the museum courtyard, historic bicycles await a test ride.

For a bike tour in the surrounding nature, however, you should use your own bike. The Ahlsburg mountain range, the Leinepolder nature reserve or the city forest are ideal for both hiking and cycling tours. If you prefer to go on enchanted waterways, you can rent a canoe and experience river adventures on the Leine or Ilme. Einbeck? Don't miss a thing!

This is how you get to Einbeck by train: Plan arrival.

The history of the bicycle is impressively told in the RadHaus © Mehle Hundertmark Fotografie


Cover photo: Under monument protection. Tiedexer Street is the longest completely preserved row of houses from the 16th century © Daniel Li Photography